National Travel and Tourism Week May 2-8

Travel’s ability to bounce back after periods of economic hardship—and inject much-needed revenue directly into Michigan’s economy—is why the theme of this year’s National Travel and Tourism Week (NTTW) is the Power of Travel.

NTTW (May 2-8), the 38th annual celebration of the U.S. travel industry’s contributions, is an opportunity to remind visitors and residents of the incredible value the travel industry holds not just for our local economy and workforce, but to our community’s identity and culture—and to remind policymakers of travel’s ability to help power recovery efforts.

However, this vital revenue source stemming from business and leisure travelers was severely diminished amid the pandemic.

In 2020, the entire U.S. travel industry lost half a trillion dollars in travel-related spending—10 times the economic impact of 9/11. Nationally, total travel-supported jobs accounted for a staggering 65% of all U.S. jobs lost amid the pandemic.

With such disparate losses, it is clear that a broader economic recovery hinges on a recovery within the travel industry.